Practical answers to the questions brands entering the US market actually ask — FDA/FTC regulations, Amazon USA setup, US distributors and retail, and what to do before you ship.
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US requirements — FDA/FTC rules, registration, labels, and banned ingredients
The US and EU take fundamentally opposite approaches to supplement regulation — and understanding the difference is...
Read guide →An ingredient legal in the US can be outright banned in Europe, Canada, or Australia. Getting this wrong means...
Read guide →The honest answer: it depends entirely on which country you're selling into. Some markets (US, most of Western...
Read guide →The US is the world's largest skincare market — worth over $24 billion annually — and it just got significantly more...
Read guide →The US is the world's largest sports nutrition market — worth over $20 billion and growing at 8% annually. FDA...
Read guide →Contamination of sports nutrition products with banned substances — intentional or not — is the single biggest...
Read guide →The US is the world's largest single food and beverage market. FDA oversees food safety and labelling under a...
Read guide →Functional beverages — energy drinks, collagen drinks, adaptogen and nootropic tonics, kombucha, protein waters, and...
Read guide →Health claims — statements that link a food, ingredient, or nutrient to a health benefit — are among the most...
Read guide →Collagen is one of the fastest-growing supplement ingredients globally, but its regulatory treatment varies...
Read guide →The Modernization of Cosmetics Regulation Act (MoCRA), signed into law in December 2022, represents the most...
Read guide →Good Manufacturing Practice (GMP) certification is required for market entry in most regulated supplement markets...
Read guide →FBA setup, listing compliance, and growth strategies for Amazon USA
Amazon supplement de-listings are more common than most sellers realize — and they typically strike brands that have...
Read guide →Amazon US is the largest skincare and beauty marketplace in the world. The Beauty category generates over $10...
Read guide →Amazon US Grocery is a $20 billion+ category and growing. Whole Foods Market delivery, Amazon Fresh, and the core...
Read guide →Amazon is the single largest channel for sports nutrition in the US and UK, and among the fastest growing in Germany...
Read guide →Amazon US is the world's largest sports nutrition e-commerce market. For international brands, accessing it via FBA...
Read guide →Find and onboard US distributors across natural, drug, mass, and specialty retail channels
Get your supplements onto pharmacy, health food, and grocery shelves
iHerb is the world's largest specialty supplement e-commerce platform, shipping to over 185 countries from...
Read guide →Whole Foods Market is the gold standard retail destination for premium natural supplement brands. A Whole Foods...
Read guide →Build and scale your DTC channel — ads, subscriptions, and customer acquisition
US Brand Launch checks your ingredients, labels and products against US FDA and FTC regulations — so you know exactly what needs to change before you enter the US market.